Making operations feel anything but operational.

Building a brand with edge in a world of beige software.

Endless Commerce came to us with a mission: make the back end of commerce feel as bold as the brands it powers. Together, we ran a four-week MVE Sprint to set the tone, look, and feel for their launch—building a brand that’s confident, playful, and built for operators who don’t do ordinary.

From brand identity to digital experience, we crafted something that doesn’t whisper “enterprise SaaS.” It smirks. Irreverent but elevated, Endless stands apart from the sea of dull ERPs with a design system and voice that actually feels like the next generation of commerce—fast, fearless, and built to win.

Meet Pip, the endlessly charming face of commerce chaos.

To bring Endless Commerce’s personality to life, we built Pip, a dice-shaped character who turns complex operations into something human, witty, and just a little unpredictable. As the embodiment of Endless’s daring, roll-the-dice attitude toward growth, Pip acts as a guide through the chaos of commerce. He’s clever, grounded, and always ready with the perfect one-liner.

He’s more than a mascot. Pip gives Endless a flexible way to show up across touchpoints, from onboarding flows to social moments, bridging the gap between technical and emotional engagement. He keeps things playful without ever losing the sharp edge of sophistication that defines Endless. When your brand promise is to make the backend bold, even your sidekick should roll up with confidence.